Tony Bartel, GameStop’s VP of Merchandising, is trying to make a name for himself in the gaming industry as of late by giving his opinion on several subjects within the industry. He’s already discussed and revealed that Modern Warfare 2 will be the biggest entertainment release ever and now he’s ready to talk about Sony’s digital downloader, the PlayStation Portable Go.
“I think that, by Sony’s admission, you can tell by the small marketing that was done for this, that their mentality was more of a slow roll than a major launch. This was clearly different than the way that Nintendo approached the DSi, and I think that was by design,” he told Industrygamers.
“I think the story is far from over and being written on the PSPgo. I think Sony knew it was going to be more of a slow build as opposed to a right out of the gate huge release. I’m not sure that anyone that spent a lot of time working with Sony on the launch was really surprised by the way that it’s gone so far.”
While it’s cool to think a slow roll launch was in the works, if the unit doesn’t pick up in sales, it’s going to look like a failure on Sony’s part. Considering the recent losses the company has taken with the PlayStation 3 and its manufacturing costs, can it really afford to continue to manufacture a handheld that just isn’t selling? Time will tell.