In a recent interview with IndustryGamers, Rob Dyer, SCEA Senior Vice President of Publisher Relations discussed exactly how pleased Sony is with their ability to move software on the PlayStation 3 console. One of the key aspects Dyer points out about the 360 is that with a 2:1 lead in console sales throughout North America, third-party publishers should expect to sell two times more units on the 360 in comparison to the PlayStation 3.
“They had a year’s head start against us, so we’ve been playing catch-up ball. Before the price cut, they had a two-to-one advantage; if you were a third-party publisher looking at the index, you should have been selling twice the number of units on the 360 as you would on the PS3. So what we did when following a particular title was see if we over or under-indexed against that,” states Dyer.
“So for instance, with a title like Madden, I think the index was 1.4 to 1.0, which meant we way oversold on PS3 versus 360, given the installed base. That’s only going to get better and better as the installed base continues to grow.”
These figures speak pretty loudly for the unbalanced software sales. While some Public Relation specialists from Microsoft will have you believe that Sony’s software sales are poor in comparison, the fact that Sony is carrying a 7.7 attach rate to Microsoft’s roughly 8.7 confirms a lot of what Dyer is saying.
Despite the near 2:1 in sales ratio for units sold, Sony has a lot of positive momentum carrying them into 2010. While January NPD numbers weren’t in their favor, the rest of the world spoke volumes with strong sales in Japan and what is believed to be strong sales in Europe as well.