The internet has been abuzz within the last twenty-four hours about Pachter’s revelation that Electronic Arts plans to release Premium Downloadable Content, or PDLC for short, to gamers nationwide. Details state EA is developing a means to charge for pre-game content (or in Pachter’s terms “essentially be a very long game demo, along the lines of 2009’s Battlefield 1943”) for $10 to $15 on the PSN and XBox Live as another source of income. Consumers who buy the PDLC would still be charged full price for the game itself upon its release.
The big question in my mind echoed the sentiments several gamers were asking: “Will free demos still exist?” EA’s Jeff Brown has responded to the question, stating to Kotaku:
“EA SPORTS, EA Games and EA Play are each experimenting with download strategies that deliver fresh game content in formats players want to experience,” he writes. “To date, there is no set pricing strategy for the entire EA portfolio. And many of the proposals include free-to-play content on models similar to Madden Ultimate Team, Battlefield Heroes and Battlefield 1943.”
“None of the proposals” Brown wrote, “call for charging consumers for traditionally free game demos.”
While certainly a relief to some, are you willing to pay $10 to $15 for an extra hour or two of a demo when still required to pay full-price for the game itself upon release? Seems like a steep price for a mere glorified demo.