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If you follow Kevin Butler on Twitter (and you should), you may have noticed that he announced that he was leaving Sony to become President of his uncle’s upstart carpeting company. Oh no!
Unsurprisingly, such a thing wouldn’t last, with KB getting the call to return in a new PS3 ad campaign dubbed “Long Live Play”. Also unsurprisingly, the commercial is hilarious. There’s no doubt that this is but the first of many KB ads that we’ll see as the upcoming holiday gaming rush unfolds.