The State’s Thanksgiving week sales are in, and Sony’s PlayStation 3 numbers are certainly looking promising for the month of November. In fact, the platform holder did so well that the week compares very favourably to the console’s previous two Novembers.
SCEA has revealed that the PlayStation 3 sold 440,000 units in the US for the week ending November 29th. We told you that those PS3 bundles sold out in around eight hours, so it’s a wonder how many console’s they would have sold if they had accounted for more stock.
Patrick Seybold, Senior Director of SCEA’s Corporate Communications & Social Media, commented:
The 2009 holiday season got off to an amazing start for PlayStation, with all key retailers showing a significant increase for PS3, PSP and key holiday titles over Black Friday and the holiday weekend.
PlayStation 3 demand was at an all time high with the system selling more than 440,000 units for the week ending 11/29/09.
It’s when we compare this week’s sales to the PS3’s past performance that we can truly understand how well Sony has done this Thanksgiving holiday.
In November 2008, the PS3 sold only 378,000 during the entire month. The console has surpassed that number in only one week this year. Although the console did better in 2007, selling 466,000 units, again that was for the whole month of November. Sony’s 2009 PS3 tally should easily surpass that number.
- November 2007 PS3 Sales (whole month): 466,000
- November 2008 PS3 Sales (whole month): 378,000
- November 2009 PS3 Sales (Thanksgiving Week): 440,000
The Thanks Giving week can account for anything between 50 per cent, to 35 per cent of a console’s sales for the month, meaning that the PS3 could report full month November 2009 sales anywhere between 880,000 and 1,300,000.
Now that latter number sure sounds unlikely, so we’d expect the PS3 to appear somewhere closer to the lower estimate – mainly due to the company’s strong advertising and bundles during that one week period.
Seybold further claimed that the US has been defined by PlayStation products in 2009:
In today’s economy, consumers are drawn to items that offer the most value for their money, making the PS3 an ideal choice for those who want a comprehensive gaming and entertainment system all in one package.
Combine that with exclusive holiday bundles and an extensive software line-up, one that many analysts are calling the best in the industry, with titles such as Ratchet and Clank Future: A Crack in Time, Uncharted 2: Among Thieves, and LittleBigPlanet: Game of the Year, we have no doubt the momentum and demand will continue and consumers will prove that entertainment this holiday season is going to be defined by PlayStation.
As for the other platform holders, Microsoft has only revealed that the week was their best of the year, with the Xbox 360 selling twice as much as the week prior. Their reluctance to release solid numbers may be due to them being humbled by both Sony and Nintendo.
Talking of which, the Nintendo Wii managed to sell around 550,000 units in the one week period. This was nowhere near its previous year, even despite the console’s 2009 price cut; the Wii sold over 800,000 units in 2008.