$999, $599, $399, and $349.99. These are just some of the examples of pricing points that have been directed towards Sony’s upcoming hand held device, the NGP. While speculation started swirling about price point once the device was revealed and the featured set of the hand held was finally realized — nobody truly knows what to expect.
Unfortunately, Sony has been silent on the cash factor and it’s commonly believed that those little bad boys aren’t cheap to manufacture. Though Sony is looking to make an impact during this generation of hand held and is aiming to take market share away from the competition, it can be quite easy for the company to price itself out of the running early on. After all, the Nintendo 3DS has a lot of people having similar concerns for Nintendo.
According to Jim Ryan, Sony Computer Entertainment Europe’s VP, the PSP2 is not going to be directed towards the “ultra-rich.” The plan is to sell the device at an affordable price that is market ready to move.
“Sony’s ambitions when it comes to installed base are considerable, so we’re not talking about the ultra-rich.”
Of course, we’ve heard this all before and we’ve all lived through the $599 price point of the PlayStation 3 upon launch, but perhaps Sony truly has learned from that mistake. To be honest, I’m assuming the device is going to retail at $249-299, which is reasonable for what is on offer. However, if Sony wants to probably take a loss per unit sold and take a dig into Nintendo, I wouldn’t be too shocked to see a $229.99 price point come release day.