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Intro to Marketing, A Look At Casualization in Gaming

Money talks; it also games. What was once an honored passion of nerds, geeks, and nerdy geeky kids alike has exploded onto the global scene catering to everyone from toddlers to seniors, rednecks to prom queens . In a world … Continue reading

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Yoshida: Move caters to casual and hardcore

SCE Worldwide Studios boss Shuhei Yoshida has told EDGE that the platform holder will direct PlayStation Move towards both casual and hardcore gamers. When questioned about Move’s targeted audience, Yoshida explained that they’re developing 50/50 for both the casual and … Continue reading

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