Activision “abused” Guitar Hero (no kidding)

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In case you haven’t figured it out already, but the death of Guitar Hero in general is due to the lack of care Activision gave each iteration — in short, Activision “abused” it. Of course, this is something gamers have been pointing out for years as the publisher continued to milk the franchise for every penny possible, but that wasn’t going to change anything.

According to former CEO of RedOctane, Kelly Sumner, Activision was pushing its internal developers to get too much out of the title, too quickly. This effectively led to its demise as gamers obviously couldn’t afford to go out and buy new peripherals at outlandish prices every couple of years.

“They abused it. There’s no reason why Guitar Hero cannot continue. It’s a great product.

“My gut tells me there is still a significant market for Guitar Hero. Not every game can be a billion dollar franchise, but maybe that’s what Activision wants. I’d be surprised if they sold the brand as it’d prove to the world there is still a market for this product and show them up.

“Look at how Take-Two has handled GTA. They haven’t thrown products out there. They’ve nurtured it for over ten years and it is still a strong franchise.”

It’s hard to disagree with what Sumner is trying to get across, and it probably goes without saying that had Activision nurtured the franchise instead of kill it off as rapidly as possible (like they attempt to do to every franchise), GH may have flourished even longer. However, we’ll never know and currently the franchise is dead in the water.

Do you mind that Guitar Hero is no more or was your drug of choice something else in the gaming industry?

Readers Comments (2)

  1. “There’s no reason why Guitar Hero cannot continue. It’s a great product.”

    She’s totally right, GH is a great ‘product’. It’s just not a good ‘game’. Maybe if more publishers looked at video games as a form of entertainment and not as a product more people would buy them.

  2. I dunno, last good guitar hero for me was metallica and that didnt sell as well as it should have.

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