EA suffers weak sales through May and June

Developing and publishing giant Electronic Arts has seen a rough two months in terms of video game sales this year and both months featured key releases in franchises the company has been successful with in the past. I’m of course talking about Tiger Woods PGA Tour and the Skate franchise.

According to financial analyst Doug Creutz from Cowen and Company, Electronic Arts’ financial forecast should be reduced for the first quarter of this fiscal year.

“The 86 per cent decline on the Wii was particularly catastrophic,” Creutz said in a research note distributed shortly after the release of June’s NPD sales results. “Although this is probably due in part to the fact that last year’s version shipped bundled with Nintendo’s new MotionPlus controller, we are concerned that Woods’ scandal woes may have permanently damaged the sales potential of what we believe to be EA’s third most important sports franchise, behind Madden and FIFA.

Skate 3 sold a disappointing 253K units during its first two months in release, down 40 per cent from the two-month total for Skate 2 in early 2009. Finally, June release Green Day: Rock Band sold a paltry 82K units across three platforms.”

Creutz has cut his financial reports prediction by a little over $50 million due to the rough sales seen in May and June. Hopefully this isn’t going to be a trend within the industry.

Readers Comments (2)

  1. EA will probably make their money through their sports games. I’m surprised Skate 3 sold so poorly.

  2. Wonder if that boycott actually took hold… Ya’ know the don’t buy EA because of the charge to play if you bought it used ordeal?

    Could be the economy..meh it’s just EA

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