Brand Week, who I’ve never heard of until now, maybe I’ve been under a rock, has come out and stated that advertisers are no longer as interested in bringing their content to PlayStation Home. Without much surprise, BW also points out that Microsoft’s XBL may be a better solution for advertisers because they’re not as slow-footed as Sony is when it comes to this type of thing.
“The product has disappointed both users and advertisers,” says Brand Week. “In fact, Red Bull remains one of the few non-endemic advertisers to carve out space in the world.”
Brand Week is not alone in this feeling as several other executives felt the need to weigh in on the situation and how they feel Sony isn’t delivering fast enough.
“Microsoft has MSN,” said Jon Epstein, CEO of in-game ad firm DoubleFusion. “They are much more of a media company than Sony has traditionally been.”
“From moment one, it kind of felt clunky,” said John Rafferty, creative director at Publicis’ Denuo. “And once you got through that, there wasn’t much there.”
Of course, it wouldn’t be fair to just allow the stockpile of comments aimed directly at Sony’s PlayStation Home to go without defense, so the website contacts Jack Buser (good guy), in order to see how Sony felt about the issue.
“PlayStation Home offers partners a chance to cut through the noise and actively engage directly with a large, targeted, and highly desirable consumer base,” argued PlayStation Home director Jack Buser. “Over 30 partners have recognized PlayStation Home as an interactive platform to convey an immersive brand experience.“
When it comes down to advertisements (outside of keeping us up, right?), I’m kind of glad to see that Sony isn’t plastering them all over the consoles products. Unlike Microsoft’s “in-your-face” advertising, Sony does seem to have taken a different approach, which is one that I can approve of a bit more. Not everyone likes to just have ads popping up everywhere all of the time.