In a conference call last night with investors, Electronic Arts CEO John Riccitiello reinforced the developer/publishers desire to take back the First-Person Shooter crown in terms of sales and overall quality and ultimately feels as though they’re headed in the right direction after strong showings from Medal of Honor and Battlefield: Bad Company 2 in 2010.

Ultimately, Riccitiello feels that its newest upcoming FPS title is going to be “very exciting” for the industry once its unveiled and that perhaps this will be the title to tackle its main competitor, Call of Duty. While some may be pointing out Battlefield 3, which is scheduled to release later this year, it should be expected that Respawn Entertainment has still yet to announce its debut title and that there is a stronger chance that this is just that.

“I’ve been saying that it’s our long-term goal to take back the first-person shooter category leadership. We made strong progress in calendar ’10 over calendar ’09,” he commented.

“This year, with the trail end of Battlefield Bad Company 2 still doing well, Medal of Honor doing well, Crysis [2] and Bulletstorm, we’re clearly going to make more progress on our goal, and that’s before we get to what I think is going to be a very exciting entry later in the year that we’re not yet announcing.”

If you’re a gambler, bet on this finally being the reveal of Respawn Entertainment’s introduction into the EA family of games. It’s been a long time since everyone originally started waiting for the first announcement and reveal and there is a very strong possibility that this will finally be it.