Audi driving its way into PlayStation Home

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Sony and Audi have announced plans to open a PlayStation Home space featuring the Audi automobile brand. The space, which opens later this year, will feature a very cool Audi driving mini-game that will feature leaderboards and one very cool incentive. In the middle of Audi Square is going to be a gigantic apartment complex which will house players from the leaderboards in their very own apartments.

“Most young people gain their first driving experience from video games,” explains Kai Mensing, who is responsible for video games and virtual worlds in Online Marketing at Audi. “With the Audi Space, we can bring this target group into contact with our brand in a highly emotion-packed and interactive environment, and demonstrate our ‘Vorsprung durch Technik’ with the virtual e-tron race.”

“It was important to us to create an environment with Audi Space that differed from a classic showroom at an Audi dealership,” Mensing said. “To achieve that, we got together with the architects at Allmann Sattler Wappner and developed an interactive concept where the focus is on selected Audi models, making it possible to experience the brand in a selective, interactive way.”

This is something I think is going to be a great thing for PlayStation Home users as it builds on the spaces available and may pull some of the traffic out of the other mini-game areas allowing for lesser wait times. In case you missed our feature yesterday, more Home spaces is exactly one of the improvements we feel is necessary.