Intro to Marketing, A Look At Casualization in Gaming

These tactics are pretty damning to the gaming community as a whole. Games have been crawling their way through negative stereotypes of them being for children or just entertainment. Through the work of passionate people games have started to be seen as what they are: Art. The mixing of storytelling, cinema, and personal control makes it possible for games to be the height of simulated experience; surpassing books, movies, and plays through sheer ingenuity. The problem is as more games become causal it cheapens the artistic merit of the genre. Lolcats are fun, and everyone loves them, but they do not compare to the works of Leonardo da Vinci, Michelangelo, Donatello, or Raphael. (Thank you Ninja Turtles). This threatens to destroy all the hard work that has gone into transforming cultural opinion.

Casualization is also an affront to real casuals, people who love games but just can’t play them all the time. If you can only play a few hours a week, you should still want a fun, engrossing experience. The problem is that casualizing doesn’t foster fun or immersion. The quick, shallow games feel less satisfying to everyone, leading people to say “oh guess I beat this, wonder what game I want to play next” rather than “OMGEERD! That was the most epic thing I have ever played, what a great game!!1!” Of all the downsides to casualization, this is the worst. When games become less involved and fun and more play and go (Farmville-like) we rob them of their original intention, to entertain us, to inspire us, to make taking out the garbage everyday a little less sucky.

The sad truth is that we are mere npcs in the current gaming world; the big bads will do what they will when they will, heedless of the hardcore gamers they leave behind. We are waiting on a band of brave adventurers, who with wit and tact can change the mindset of what casuals want, reinvigorate depth and bring passion back to the industry. Maybe they are just busy doing sidequest…

Readers Comments (4)

  1. I want to get this as a bumper sticker: “Games are no longer made by gamers for gamers, but instead are made by companies for customers.”

    I don’t think it is possible for me to agree with a singular statement made by one human being more than I do at this moment. Great article!

  2. The worst part of it all is paying 60 bucks for a game that last 4 hours and being left with an empty feeling afterwards.

  3. You know what game that isn’t a problem for? Spec Ops: The Line.

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