Activision pushes back Singularity out of fear?

You can call Activision’s decision to push back Singularity a smart business move, but the company has already applied this tactic once already. When the company decides to utilize the same maneuver a second time, it can only lead gamers to believe that Activision has absolutely no confidence in this title and does not expect it to be able to compete with any other good titles on the horizon.

As some of you may recall, Singularity was due to release last year in November around the same time as Modern Warfare 2. However, Activision pushed the title back because it felt it would not sell as well going up against one of its other premiere titles.

“We believe that the March quarter will provide a better opportunity to establish the new cutting-edge action IP as a ‘must-have’ title and clears the way for Modern Warfare 2 to dominate this holiday season,” the publisher said.

Now — Activision is pulling the same stunt again by pushing back the release of Singularity to June if a recent GameStop changing is correct. The game was slated to release in March alongside God of War III, MLB 10: The Show, ModNation Racers, Splinter Cell: Conviction, BioShock 2 and Heavy Rain all releasing within that 60 day window.

We included Singularity in our underdog titles list for 2010, but this couldn’t be closer to the truth after this news. Good luck Activision — you’ve put Singularity’s quality in doubt with this gamer at least.

Readers Comments (5)

  1. too many push backs, u might as well drop the game all together if u dont have confidence in it

  2. TheRighteousFascist January 12, 2010 @ 13:59

    Poor Activision. For once they’re not dominating the market.

  3. still not getting it the summer is the time to catch up on the Q1 titles

  4. At #1, does that mean PD should drop GT5 all together?

  5. I agree with you this makes me think the game is not going to be that good.

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