Jade Raymond: We’re aiming for five Triple-A titles

Ubisoft’s new Toronto office has started to gain steam as its studio boss, Jade Raymond, starts to turn her focus into delivering quality titles that gamers have grown accustomed to from the development studio. The company plans on growing the studio substantially over the next ten years and Raymond already has a strategy in place. Not only does she plan on growing employment, but the studio is aiming to release five Triple-A titles.

“We want to grow to 800 staff in ten years, we’re on two major projects now, and eventually we’ll be working on five,” she said. “I can’t say specifics now, we don’t want to get ahead of ourselves in our first year. But yeah, that’s the plan. The biggest draw we have is all the great things about a startup,” she said. “If developers have ambition to make triple-A projects, and want to have their place in what is a thriving start-up, the Ubisoft Toronto is the place for them.

“We have all that great stuff but much less of the risk, because we’re fully backed by Ubisoft and already have veteran staff.”

Raymond goes on to discuss how she notices the industry is changing and the way titles are being developed has changed as well. This is something she plans to take note of as her new role within Ubisoft gets underway.

“Games are growing into huge-scale triple-A projects. If you look at any big brand like GTA, the games are being done across multiple studios and multiple teams.

“Once your team reaches over 200 people – even if they’re in the same studio – you need complex management methods to make sure everything is held together; the feature development, the communication, and everything else”.

Readers Comments (3)

  1. The game will sell a lot better if Jade Raymond spends more time going Double-D than if she aims for AAA.

  2. when was the last time Ubisoft deliverd a AAA title?
    o yea, it was FarCry 6 or so years ago

  3. I dont beliewe that Ubisoft is going to deliver a single AAA title within the next 5 years, let alone 5.

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