Kevin Butler. He’s the genius behind all of Sony’s greatest commercials over the last couple of years and he’s definitely served his purpose, but who is he really? According to the latest commercial from Sony, Kevin Butler may just be the VP of creepy — that or he just loves strawberries.

Regardless, it may just be another couple of months before Most Wanted has him showcased on their show. After all, anyone going this deep into the creep may just need therapy. Check it out below.