EA Sports president Peter Moore doesn’t see this console generation ending any time soon. In fact, he actually believes we’re still a good two to three years away from actually seeing the next generation of hardware from Sony and Microsoft. Instead, Moore feels that the current generation has just hit the “mid-cycle” range and that once all three platform providers can successfully move units at $199 price tag, it’ll be time to move forward.

“If you look at the history of the pricing, we’re in mid-cycle,” Moore told Eurogamer in an interview published today. “Chronologically, this is the last few years of previous cycles, but when you look at pricing, we’re mid-cycle.

“Over the years, $199 and below has been where 75 to 80 per cent of business is done. With the exception of 360 and the Wii, PlayStation 3, which seems to have a lot of momentum, is not even close to that.

“So we’re still to reach a price point across all three consoles where historically 75 to 80 per cent of business is done. Yeah, I think we’re in mid-cycle.”

This isn’t too shocking as Sony has stated in the past that they believe this console generation will last much longer than the previous generations. Considering developers still aren’t truly tapping out the potential of each console, it should go without saying that gamers can still expect a flurry of great titles to come.

Now with Move and Kinect in the pipeline, both of those additions can almost serve as its own hardware launch without launching an actual new platform.

“When you’ve got things like Move and Kinect, these are tantamount to new platform launches for both Sony and Microsoft respectively.

“I don’t think they are going to be investing in new hardware 12 months, 24 months, 36 months after investing I’m sure a considerable amount of money in getting both of these platforms out.

“I’m sure if you ask them is this a tactic and a strategy to extend the current life cycle, they’ll say absolutely. You add Kinect to the average price of an Xbox 360, you’re back up to that $400 again. That’s not the end of the cycle. We’re nowhere near mass market pricing. Maybe with the Wii – and you’ve seen a little bit of a downturn in that business. But they’ve sold a considerable amount of consoles.”

Do you guys think Moore is spot on with this or do you think we’ll see the new Xbox or PlayStation at next years E3 2011?