Netflix washes its hands of Qwikster, DVDs and streaming to stay under same umbrella

Well, that was Qw- nope, won’t do it.

Less than a month ago, Netflix announced plans to divide its streaming and DVD services, with physical media going under the new Qwikster brand. This also meant that users would have to login to two different websites to manage what is essentially a single account.

“We underestimated the appeal of the single Web site and a single service,” Netflix spokesman Steve Swasey told the New York Times. “We greatly underestimated it.”

They also underestimated the importance of having a Twitter handle locked down in the year 2011.

It seems that the company has been doing a lot of apologizing lately, and with customers jumping ship to services offered by Amazon and even *gasp* Blockbuster, it had better get its act together quickly if it wants to regain the dominance it held just a short time ago.

Swasey also said that Netflix’s plans to offer video game rentals is now “to be determined,” so it’ll be interesting to see how this all plays out.

Source: New York Times