According to Joystiq, Sony will be reducing the price to the PSP Go in North America on Friday, October 15th.
The rumor stems from an image an anonymous tipster sent in, which shows a new price listing for the Sony PSP Go at an Army and Air Force Exchange Service retail store. The new price lists the digital-download only handheld at $199.95.
Sony has yet to comment on the rumor, although if true, the new price hits this Friday. Stay tuned for more information.